CAPABILITIES
In the last few years, there’s been a fundamental change in the flow of healthcare information. The traditional top-down model is now an open dialogue between patients, physicians, researchers, developers, payers, and regulators.
This seismic shift demands a higher level of expertise from your communications partners. Unlocking your brand’s potential requires excellence at every juncture—from market insights to message-delivery solutions; CME to results-driven creative. That’s what you get with PHCG agencies: world-class healthcare communications expertise that bridges every discipline and every channel.
The explosive growth of healthcare advertising—on air, online, and in print—has put a premium on sheer creative brilliance. When you work with a PHCG agency, you can be sure that your team is not only firmly grounded in science, they have the imaginative firepower to send your message soaring above the crowd. Is a life-saving discovery still life-saving if no one is aware of it? Staying at the forefront of medical advances has never been more vital for improving patient care. Integrating evidence from diverse sources to allow science to be optimized in context, creates meaning, relevance, and previously unconsidered perspectives to reframe any value proposition. Our medical communications agencies are committed to providing you with innovative solutions for education, engagement, market access, and more—unleashing the power of evidence to create extraordinary outcomes in health. We call that creating clinical value. It’s one of the great paradoxes of the new information age: It’s never been easier to reach all of your audiences. But it’s never been more complex.
Publicis Touchpoint Solutions is the industry's first true multichannel message delivery one-stop-shop offering comprehensive, integrated solutions including field sales and service teams, live video detailing, inside credentialed sales teams, inside sales and service representatives, clinical health educators, and medical science liaisons. Publicis Touchpoint Solutions provides the human touch to precision multichannel messaging delivered at the right time and the right channels to achieve maximum impact. PHCG helps you uncover new insights about your core customers. We help you understand your audience at a deeper level than ever before. These learnings become the fundamental core of the strategy to develop your brand’s vision, direction, and ultimate success. PHCG specialists offer a range of qualitative and quantitative services including analytics-driven promotional strategy, network solutions, and integrated communications channels. Everything we do is tailored to our clients and you can be assured that our data analysis is both audience and channel agnostic. In today's world, media is outpacing advertising and it's becoming more difficult for brands to keep up with their customers. Publicis Health Media (PHM) is the strategic media planning and buying agency that understands how consumers and healthcare professionals use channels to make health and wellness decisions. By re-integrating media into PHCG agencies worldwide together, we can produce the best solutions to influence health decisions. In a world where customers tell brands what they want versus the old world of brands telling customers what they want to say, our integrated media approach keeps PHCG and our clients contemporary. Introducing Publicis nRoll—a clinical trial patient recruitment solution powered by Publicis Healthcare. With deep market knowledge, expertise in communications, and a global footprint, we have the tools and skills to better find, connect, and activate patient populations to ensure timely trial recruitment and effective trial engagement.