Thought Leadership

The 3 social mistakes you're making, and what to do about them
Byline article — Michael Leis

How to see exponential top- and bottom-line results at a fraction of the cost with social media channels ...

Decoding the top communication gaps between physicians and patients
White paper — Verilogue

With over 90,000 real healthcare conversations, the top communication gaps between physicians and patients are revealed...

Healthy Creative (For The Non-Creative)
Byline article — Craig Douglass

Craig Douglass, SVP, Group Creative Director, Digitas Health LifeBrands gives three things to improve the quality of healthcare creative work...

A Call to Health and Wellness Brands: Dare to be Authentic to be Effective
Byline article — Kathy Delaney

Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness, gives six emerging trends in the health and wellness sphere......

Let's Kill Off 'Traditional Media' Once And For All
Byline article — Graham Mills

Graham Mills, Executive Director, Digitas Health LifeBrands, discusses the right medium for the idea...

Breakthrough Innovation from Doctors 2.0 and You
Magazine — Razorfish Healthware, DOCTORS 2.0 & YOU

How technologies, web 2.0 tools, Apps and Social Media are changing the relationship of medical doctors with patients, industry, payers, and other stakeholders....

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