Thought Leadership

Orchestrated Customer Engagement - IMS Health - Sept 2015
 — Publicis Touchpoint Solutions and IMS Health


DHLB SXSW insights
Byline  — Digitas Health LifeBrands

Digitas Health LifeBrands took a trip to The Lone Star state and immersed ourselves in all things South by Southwest (SxSW). The days went by fast as we were pulled in...

From Big Data to Insights
Byline Article — Lino Mari, Senoir Technical Architect, Razorfish Healthware

There is much buzz around Big Data these days, especially in the technical community, marketing, and also at the political level because the collection and analysis of da...

Exponential Medicine Conference Publication
White pages — Roberto Ascione, Brenda Cheong, Kristin Milburn, Razorfish Healthware

Razorfish Healthware shares insights from the XMed 2014. ...

The costly impact of implicit questions in doctor-patient conversations
Byline article — Kathryn Ticknorsenior analyst, linguistic insights and analytics, Verilogue

Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk. ...

Act First, Plan Later
Byline article — Alexandra von Plato, President and Global Chief Creative Officer, Digitas Health LifeBrands

Alexandra gives three pieces of advice about building an agency that she has managed to ignore...

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