Thought Leadership

Media Agencies...The Next Lead Agency
Byline article — Matt McNally, President, Publicis Health Media

The importance of including your media team when kicking off a campaign...

Stop using lorem ipsum
Byline article — Dante Murphy, Global User Experience Director, Digitas Health LIfeBrands

Dante explains why designers should ditch "Greek" copy for placeholder text......

From A Perfect Storm to A Perfect Opportunity: An "Empowered Patient
Byline article — Vineet Thapar, Group Creative Director, Digitas Health LifeBrands London

More empowered conversations between patients and heath care providers are here to stay...

2020 Vision: Focus on Oncologists
White paper  — Publicis Touchpoint Solutions

Publicis Touchpoint Solutions presents an examination of the oncology marketplace and oncologists' practices ...

Pharma Drops Reluctance and Leans Toward Programmatic
Byline article — Benjamin Visich, Media Director, Publicis Health Media

Healthcare and pharma advertisers need to leverage programmatic and realize its value ...

Technology: A Father & Son Story
Byline article — Norm Alger, VP/Group Director, Creative, Digitas Health LifeBrands

Norm writes about his father's prediction of technology and how it'll influence the world of health and wellness...

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Media Contact
Rosemary Abendroth
SVP, Global Communications Director
Phone: +1.212.771.5527


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