Thought Leadership

Decoding the top communication gaps between physicians and patients
White paper — Verilogue

With over 90,000 real healthcare conversations, the top communication gaps between physicians and patients are revealed...

Healthy Creative (For The Non-Creative)
Byline article — Craig Douglass

Craig Douglass, SVP, Group Creative Director, Digitas Health LifeBrands gives three things to improve the quality of healthcare creative work...

A Call to Health and Wellness Brands: Dare to be Authentic to be Effective
Byline article — Kathy Delaney

Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness, gives six emerging trends in the health and wellness sphere......

Let's Kill Off 'Traditional Media' Once And For All
Byline article — Graham Mills

Graham Mills, Executive Director, Digitas Health LifeBrands, discusses the right medium for the idea...

Breakthrough Innovation from Doctors 2.0 and You
Magazine — Razorfish Healthware, DOCTORS 2.0 & YOU

How technologies, web 2.0 tools, Apps and Social Media are changing the relationship of medical doctors with patients, industry, payers, and other stakeholders....

2014 What Physicians Want! Survey
White paper — Publicis Touchpoint Solutions

This is the fourth edition of What Physicians Want!, a survey conducted by Publicis Touchpoint Solutions and Sermo...

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Rosemary Abendroth
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Phone: +1.212.468.3438


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