DHLB SXSW insights
Byline — Digitas Health LifeBrands
Digitas Health LifeBrands took a trip to The
Lone Star state and immersed ourselves in
all things South by Southwest (SxSW).
The days went by fast as we were pulled in...
From Big Data to Insights
Byline Article — Lino Mari, Senoir Technical Architect, Razorfish Healthware
There is much buzz around Big Data these days, especially in the technical community, marketing, and also at the political level because the collection and analysis of da...
Exponential Medicine Conference Publication
White pages — Roberto Ascione, Brenda Cheong, Kristin Milburn, Razorfish Healthware
Razorfish Healthware shares insights from the XMed 2014. ...
The costly impact of implicit questions in doctor-patient conversations
Byline article — Kathryn Ticknorsenior analyst, linguistic insights and analytics, Verilogue
Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk. ...
Act First, Plan Later
Byline article — Alexandra von Plato, President and Global Chief Creative Officer, Digitas Health LifeBrands
Alexandra gives three pieces of advice about building an agency that she has managed to ignore...
Global Outlook for Pharma Marketers in 2015
Byline article — Nick Colucci, President and Chief Executive Officer, PHCG
Nick offers three keys to success for 2015....
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